Resources
Google Business Profile guides
Most independent businesses in the UK have a Google Business Profile. Very few know what to do with it. These guides are written for salon owners, cafe owners, and independent retailers who want to understand what's costing them customers, and how to fix it. No jargon, no waffle.
Coming soon
New guides are being published regularly. Topics include:
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Salons & barbers
How to optimise your Google Business Profile for a hair salon
The specific categories, photos, and attributes that move a salon up the local pack, and the gaps that most salon profiles share.
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London businesses
Why your London business isn't showing up on Google Maps
Six reasons London businesses get buried in local search, and what each one takes to fix.
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Reviews
How to get more Google reviews for your small business
The methods that work for UK service businesses, without coming across as pushy or putting customers in an awkward spot.
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Posts & content
What to post on your Google Business Profile
Real examples of the post types that drive calls and direction requests, and the ones that don't.
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Local SEO
Google Business Profile vs website: which matters more for local search?
For most independent businesses, the answer is clear. It's not the one most web agencies tell you.